In many scenarios thinking only about producers' marginal cost or consumers' marginal benefit does not fully capture *all* of the costs or benefits from the production/use of a product. In this tutorial, we explore these externalities (negative and positive ones) to think a bit deeper about ways to maximize total surplus not just for producers and consumers, but for society as a whole.
12384_Negative_externalities.html
12386_Positive_externalities.html
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