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Video Title : Cognitive Biases: Pricing Biases

Video Description : Laurie Santos (Yale University) examines how people's economic choices tend to confuse price and value. She then describes how these so-called pricing biases compel us to incorrectly assume that higher priced goods will often work and taste better. Speaker: Dr. Laurie Santos, Associate Professor of Psychology, Yale University

Video ID : x2a50f736

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