7C: Although people can learn new behaviors and change their attitudes, psychological, environmental, and biological factors influence whether those changes will be short-term or long-term. Understanding how people learn new behaviors, change their attitudes, and the conditions that affect learning helps us understand behavior and our interactions with others. The content in this category covers learning and theories of attitude and behavior change. This includes the elaboration likelihood model, theories of information processing, and social cognitive theory.
15759_Components_of_attitudes.html
15760_Attitude_influences_behavior.html
15763_Reciprocal_determinism.html
15762_Persuasion_attitude_change_and_the_elaboration_likelihood_model.html
15764_Locus_of_control_learned_helplessness_and_the_tyranny_of_choice.html
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